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Should We Make A Tsunami From A Small Traffic Ripple?
Generating Big Traffic From Little Traffic
In this article, I will try to consolidate all that I have written about
increasing traffic to one's website. It will be evident from this article that
traffic progresses in steady steps and in a rate depending on the amount
of work that you are putting for your website.
1. Write articles and blogs regularly
Traffic will surely flow into your website if you write and publish articles and
also post to your blogs regularly. If the Internet visitors and readers of your
website do not see a new link of a featured article, then it is likely that they
will not go back. Traffic thus slumps and nothing moves in your network of
webpages and blogs. For traffic to move and be dynamic, something must move
in the website. It could be a new article, a new image or graphic, or a new template
that you use. Whatever it is, it must give some form of movement and life. If
you keep things as it is for a long time, then traffic will not surely be directed
to your webpages.
What I recently discovered was that writing new articles as often and as regularly
as you can also increases your traffic rank. And for other website owners or for
Internet readers or visitors who may see your traffic rank figure good in the ratings
of the search engines, then it is most likely that they will notice your website
and give more time to read the articles you write or to find information that can
help them in their own needs for their work. So the important thing is to write
regularly and traffic will also regularly flow and even increase if you are able
to use traffic generating techniques.
What I am listing down here in this article are ethical traffic generating
techniques. There are other traffic generating techniques, but they tend to take
the short cut. Sometimes, when we take the short cut in doing things, we may
indeed arrive at our destination, but we never did it the long and proper way.
If we take too many short cuts, people may not think our methods as credible.
And the important thing in life is credibility. With credibility, you will base
your investment on the Internet in bedrock values that will last even longer
than you expect.
So, for traffic to steadily increase and for the rate of your traffic rank to rise
regularly, honest-to-goodness hard work is necessary. Make service the aim of
writing your articles and indeed people will feel they are cared for and not just
made the objects of achieving that traffic flow increase or that traffic rank
increase. Generating traffic flow and upgrading your traffic rank are not the
real ends but only means to serve as many Internet readers and visitors as we can
serve. And the more we are credible in this intention to serve, the more we will
deserve that honest-to-goodness increase in traffic flow and increase in traffic
rank.
2. Use the RSS Feed and your What's New? webpage
Never forget to use your RSS Feed in publishing your new articles. This generates
traffic especially if you have many subscribers. The more subscribers you have for
your feed, the more traffic is generated to your articles and to the rest of the
webpages of your website.
Also, use a What's New? webpage where you can journal in your own style the many
new things in your website. It could be a news item, a new blog opened, a new
article written, or a new service or product available to the market. Whatever,
is new can generate that traffic you need for your website. And that traffic that
that is generated to your site will most likely come back again if they feel that
your site exudes a spirit of service excellence for the Internet reader and visitor.
One thing important about these two features of the RSS Feed and the What's New?
webpage is that in order not to turn off the traffic that is coming to search your
links, you must update them as frequently and as regularly as you can. If not,
traffic will be redirected surely elsewhere, and the traffic that was originally
moving to your site will find its way to a website that the Internet readers feel
the service is better.
So, as always, traffic that stays, traffic that generates and regenerates,
traffic that increases and multiplies and snowballs, is traffic that is satisfied
and served well. If we do not serve well our Internet readers and visitors, we
will surely lose not only the traffic flow that we used to have but we may have
our rank demoted. And this goes also for unethical means in generating traffic.
We must be really very, very careful not to be tempted by get-quick schemes. We
might not know it but one of those get-quick schemes may destroy the traffic
credibility that we have been building since the beginning.
There is a song in Church that goes, "it's a long, long road to freedom, a winding
steep and high...but with the wind in your wings...the miles fly by" Though we
may decide to take the "long, long road", "the wind in our wings" will make "the
miles fly by". That "wind in your wings" can be your faith, the love of your spouse
or family, or that inspiration you get from so many ordinary things and events in
daily living.
3. Create a template with all your high quality links
In writing and publishing your article, create a template especially made for
generating traffic. What does this mean? This means that you will have to note
down which of all your webpages have: high traffic count, good PageRank, and good
search engine rank and positioning. Usually, these webpages that you note down
that have all these are already enjoying a certain amount of traffic passing
through them. And most likely, the traffic indeed passes among these webpages
themselves. When you have noted at least 10 to 12 of all these webpages, you can
use them in your navigation menu or in your text links in both the left column
or at the top of your webpage. With this set-up, traffic will truly snowball,
but in a way that steadily increases and builds-up step by step which each new
article that you write and publish. As I have mentioned, traffic is proportionate
to the amount of work you do with writing and publishing articles. The amount
of articles that you write and publish and the amount of posts you make to your
blog will have a proportionate amount of traffic generated to your website, to
your articles and to your blogs. If you write little, traffic will be little;
if you write many, traffic will indeed be many. And we should not forget that
a spade can only carry so much soil. No matter how much soil we try to shovel
in our spade, it can only carry the amount of soil proportionate to the size
of the shovel.
Conclusion: Should We Create A Tsunami of Traffic From a Small Ripple of
Traffic?
I think this is impossible. Unless of course it is an act of God. We can only
get what we put in. And moreover, if ever we do have the power to create a
tsunami of traffic from a small ripple of traffic, it would not only be very
dangerous but it will be very destructive. Doing this can destroy the very
foundation by which your traffic was built slowly from the start. So, the
ethical thing to do is to do it step by step, article by article, blog post by
blog post, template by template, new link by new link, new item in RSS feed by
new item in RSS feed, and webpage by webpage. The more something is done step
by step, the more it is solidly placed in its position and the more it is closely
connected with the foundation upon which it was built. And what is that
foundation? Service excellence to the Internet reader and visitor. From the
Catholic perspective, it means giving and sharing all our intelligence, talents,
time, and resources for God's greater glory and for the love of the Catholic
Church.
Dennis-Emmanuel Cabrera
January 4, 2005
Catholic Internet Mission:
Proclaiming the Gospel Online
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